TY - JOUR
T1 - The effects of I primes on cooperation: Activation of an independent self-construal or activation of self and central values?
AU - Utz, S.
PY - 2004
Y1 - 2004
N2 - Two studies examined the influence of I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects' social value orientation. The self-activation hypothesis (Verplanken & Holland,2002) predicts that social value orientation influences behavior to a stronger degree when activated. That is, proselfs should behave less cooperatively, whereas prosocials should behave even more cooperatively in an I prime condition. The independent self-construal hypothesis (e.g., Gardner, Gabriel, & Lee, 1999) predicts a stronger concern for one's own outcome and less cooperative behavior for individuals with an activated independent self-construal. In both studies an interaction between priming and social value orientation occurred, supporting the self-activation hypothesis. Implications for the importance of social cognitive processes underlying cooperative behavior, as well as, implications for research on independent vs interdependent self-construals are discussed. © 2004 Elsevier Inc. All rights reserved.
AB - Two studies examined the influence of I primes on cooperative behavior. Two contrasting hypotheses were tested, using prosocial allocations (Experiment 1) and behavior in a give-some dilemma (Experiment 2) as dependent variables and assessing subjects' social value orientation. The self-activation hypothesis (Verplanken & Holland,2002) predicts that social value orientation influences behavior to a stronger degree when activated. That is, proselfs should behave less cooperatively, whereas prosocials should behave even more cooperatively in an I prime condition. The independent self-construal hypothesis (e.g., Gardner, Gabriel, & Lee, 1999) predicts a stronger concern for one's own outcome and less cooperative behavior for individuals with an activated independent self-construal. In both studies an interaction between priming and social value orientation occurred, supporting the self-activation hypothesis. Implications for the importance of social cognitive processes underlying cooperative behavior, as well as, implications for research on independent vs interdependent self-construals are discussed. © 2004 Elsevier Inc. All rights reserved.
U2 - 10.1016/j.jesp.2004.03.001
DO - 10.1016/j.jesp.2004.03.001
M3 - Article
SN - 0022-1031
VL - 40
SP - 769
EP - 776
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
ER -