Organizational innovaton adoption: a multi-level framework of determinants and opportunities for future research

R.T. Frambach, N. Schillewaert

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Organizational innovation adoption has received increasing attention in the marketing and management literature over the past two decades. Insight into adoption processes, its inhibitors and stimulators helps suppliers of innovations to market their new products more effectively. The objective of this paper is to discuss the main findings on organizational adoption and integrate them within a framework. The framework that we propose addresses the adoption decision at two levels, i.e. the organizational level and the individual adopter within an organization. We integrate research on innovation adoption and technology acceptance that have emerged in the marketing and management literature and identify several research issues that need further attention. © 2001 Elsevier Science Inc. All rights reserved.
Original languageEnglish
Pages (from-to)163-176
Number of pages14
JournalJournal of Business Research
Volume55
Issue number2
DOIs
Publication statusPublished - 2002

Bibliographical note

16th most cited article published in JBR between 1973 and 2017 (Donthu et al., JBR 2020)

Fingerprint

Dive into the research topics of 'Organizational innovaton adoption: a multi-level framework of determinants and opportunities for future research'. Together they form a unique fingerprint.

Cite this