TY - JOUR
T1 - Subliminal anchoring: the short-lived effect of subliminally presented numbers on probability estimates
AU - Reitsma - van Rooijen, P.M.
AU - Daamen, D.D.L.
PY - 2006
Y1 - 2006
N2 - Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged. © 2005 Elsevier Inc. All rights reserved.
AB - Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged. © 2005 Elsevier Inc. All rights reserved.
U2 - 10.1016/j.jesp.2005.05.001
DO - 10.1016/j.jesp.2005.05.001
M3 - Article
SN - 0022-1031
VL - 42
SP - 380
EP - 387
JO - Journal of Experimental Social Psychology
JF - Journal of Experimental Social Psychology
ER -