Subliminal anchoring: the short-lived effect of subliminally presented numbers on probability estimates

P.M. Reitsma - van Rooijen, D.D.L. Daamen

    Research output: Contribution to JournalArticleAcademicpeer-review

    Abstract

    Previous research demonstrated that if attention is paid to a supraliminally presented number, a subsequent quantitative estimate assimilates towards this number (the anchor effect). One explanation states that this effect is merely caused by the heightened accessibility level of the anchor value itself. Based on this numeric priming account and generalizing from subliminal priming studies, we expected a short-lived subliminal anchor effect. We presented participants subliminally with a low or high anchor value (10 or 90) and next they had to estimate the probability of an epidemic. Half of them were pressed to do this quickly. Only under time pressure, a significant anchor effect emerged. © 2005 Elsevier Inc. All rights reserved.
    Original languageEnglish
    Pages (from-to)380-387
    Number of pages8
    JournalJournal of Experimental Social Psychology
    Volume42
    DOIs
    Publication statusPublished - 2006

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